We were approached to create an interesting quiz game for interactive touch units to attract participants in order to promote both Jacobs Creek and the Australian Open Tennis Tournament.
The promotion was rolled out at several of the key global Duty Free Shops at major International Airports. Participants were asked a set of multiple choice questions to qualify for entry into a prize draw with many prizes including tickets to the Australian Open Tennis Tournament. The application had data capture of course and the success led Jacobs Creek to ask us to prepare a second version for the Wimbledon Championships.
Summary
The promotion was rolled out at several of the key global Duty Free Shops at major International Airports. Participants were asked a set of multiple choice questions to qualify for entry into a prize draw with many prizes including tickets to the Australian Open Tennis Tournament. The application had data capture of course and the success led Jacobs Creek to ask us to prepare a second version for the Wimbledon Championships.
Summary
- Interactive touch units
- Interactive quiz game
- Data capture & data management system
- + Singletouch
- + Drinks
- + 2011