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Interactive Sailing Game
Idea Innovations // Idea Studio has crafted an interactive sailing game for a custom-built unit, providing participants with the opportunity to steer and navigate through virtual waters. The primary objective of this engaging exhibit was to immerse participants in a marketing competition aimed at promoting Chivas, the primary sponsor of sailing races. From conceptualisation to installation, we meticulously designed and developed all aspects of the game, including 3D sailing boats and the interactive gameplay.